A/B Testing Audit and Setup
So that test decisions are based on the real effect, not on random fluctuations
Discuss your task- Duration
- 3–4 weeks
- Format
- Remote
- Who it's for
- Product, marketing
- Price
- Fixed, set after an intro call
When you need it
- Tests show a “win”, but the effect disappears after rollout
- It is unclear how long to run a test and on how many users
- Tests run for months and nobody makes a decision
What you get
- Review of past tests: where conclusions were wrong and why
- Testing methodology and sample size calculator
- Test report template with decision criteria
- Team training
Outcome: Tests you can trust and a clear process for deciding on them
Let's see if this format fits
We start with a free 30‑minute call: we clarify the task and propose the right scope and timeline
Related articles
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The Effect of a Discount in an Online Game: Why a 20% Sale Would Not Pay Off and How to Estimate It Without an A/B Test
An online shooter case: why a blanket 20% discount on time-limited items would have cut revenue and how to estimate it without an A/B test.
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