PlayAnalytic
Analytics for Decisions

Attribution and Marketing Data Audit

We find traffic and conversions that get lost along the way and fix attribution so budgets are allocated based on accurate numbers

Discuss your task
Duration
2–⁠4 weeks
Format
Remote
Who it's for
Marketing leaders and performance teams
Price
Fixed, set after an intro call

When you need it

  • Channels claim the same conversions
  • A noticeable share of traffic shows up with no source
  • Ad account spend does not match the results

What you get

  • Audit of link tagging, web analytics tags and goals
  • Identification of untagged and “orphaned” traffic with historical recalculation
  • Reconciliation of spend and results across ad platforms
  • Setup of offline conversion uploads to ad platforms
  • Rebuilt attribution model and ROMI report by channel and partner

Outcome: Accurate channel contribution, faster attribution calculation and a list of tracking fixes

Let's see if this format fits

We start with a free 30‑minute call: we clarify the task and propose the right scope and timeline

Free intro call

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