PlayAnalytic
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Packaged Offers

Clearly scoped engagements that grew out of our case studies.
Each has a defined deliverable, timeline and format.
We fix the price after an intro call, once the data and scope are clear

Pre‑Launch Decision Check

A discount, a promotion, a new channel or an advertising contract — we estimate the impact on your data before any money is spent

What's included

  • Hypothesis and success KPI definition
  • Impact model on historical data with 2–⁠3 scenarios
  • Break‑even threshold in tangible units (visitors, transactions, players)
  • An Excel or BI calculator for running your own scenarios
  • A “renew / wind down” criterion to check after 1–⁠3 months

Deliverable: A go / no‑go decision backed by a number you can verify after the fact

Attribution and Marketing Data Audit

We find traffic and conversions that get lost along the way and fix attribution so budgets are allocated based on accurate numbers

What's included

  • Audit of link tagging, web analytics tags and goals
  • Identification of untagged and “orphaned” traffic with historical recalculation
  • Reconciliation of spend and results across ad platforms
  • Setup of offline conversion uploads to ad platforms
  • Rebuilt attribution model and ROMI report by channel and partner

Deliverable: Accurate channel contribution, faster attribution calculation and a list of tracking fixes

Honest CRM Evaluation: Campaign Incrementality

We separate the impact of your campaigns from purchases customers would have made anyway and find the segments where communications truly pay off

What's included

  • Design of a global holdout group and A/B tests with sample size calculation
  • Pre‑launch group balance checks and selection effect control
  • Analysis on the original random split with confidence intervals
  • Response segments: whom to contact and whom not to
  • A playbook for regular testing by your team

Deliverable: An estimate of CRM incremental revenue and a criterion for scaling channels

Anomaly Monitoring: Bots, SMS Fraud, DDoS

We spot attacks and failures in your data before users and the finance team notice them

What's included

  • Funnels for critical processes: sign‑in, verification, payments
  • Anomaly data marts with combined checks
  • Thresholds and alerts in your team messenger or monitoring system
  • Estimation of financial losses from incidents
  • A response playbook for on‑call staff

Deliverable: Early warning of attacks and damage estimated in money rather than guesswork

Unified Reporting Reconciled with Accounting

One set of numbers for every department: data marts that match your accounting system and reporting without manual reconciliation

What's included

  • Source integration: accounting system / ERP, marketplaces, order management system, CRM
  • Data marts for revenue, cost of goods and year‑over‑year sales
  • A glossary and alignment on disputed definitions
  • A data quality dashboard and a data lineage map
  • A report catalog and automated refresh

Deliverable: Reconciled data marts (target variance agreed at kickoff) and weekly reporting with no manual work

Online Game Economy and Community Analytics

We figure out where players leave, what keeps them in the game and which mechanics drive revenue

What's included

  • Cohort analysis of churn and points of accelerated drop‑off
  • Social analytics: guilds, groups, joint activities
  • Player profiles by gear, currencies and progression
  • Scenario‑based revenue and active audience forecasts
  • Experiment design to test causality

Deliverable: A map of retention and monetization levers with priorities for the product team

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